Your expertise deserves to reach the people who need it most
hello! we are creat'ed!
We’re on a mission to raise the bar for learning experiences
For whom
Experts/
Specialists
Have valuable experience and feel it's time to scale?
Want to stop trading time for money — and start building a loyal client base beyond one-off consultations?
Ready to create your own product that monetizes your knowledge and strengthens your personal brand?
Already have a product but want to take it to the next level?
Producers/
Online schools
Running educational projects but missing a strong instructional designer?
Looking for a team you can trust to build solid learning products so you never have to deal with endless rewrites and costly reshoots.
Want to hand off product development entirely so you can focus on growth and sales?
Influencers/
Celebrities
Have a wealth of experience across multiple projects or industries and want to share it with the world?
Looking to build a landmark educational product, not just another basic course?
Want to stay focused on your creative vision while a pro team handles the operational heavy lifting?
Our services
01.
Product Upgrade
Audit and refinement of existing educational products or product lines.
details:
product audit
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We analyze your audience, their needs, and their familiarity with the subject matter
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We review the course concept, learning logic, and how well it serves the target audience
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We assess content quality, sequencing, homework, and practical exercises
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We map the user flow to evaluate how learning support is structured
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We analyze past performance metrics (CSI, NPS, COR)
product line audit
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We analyze your audience, their needs, and their familiarity with the subject matter
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We assess the existing product line and how well it aligns with the expert's positioning and specialization
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We build a cohesive ecosystem of educational products that fully addresses your audience's needs
What you'll
receive:
-
product audit
A detailed recommendation report — what to improve and exactly how to do it. Think of it as a ready-to-execute action plan.
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product line audit
A comprehensive document detailing the product funnel, the unique role of each product, and a clear product launch roadmap.
02.
Product Creation
Concept development and methodology design for a new educational product.
details:
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Market and target audience research
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Audience profiling: pain points, JTBD, and core needs
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Product concept development (rational and emotional benefits)
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Program design: structure, topics, content, and learning outcomes
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Recommendations for practical assignments and homework, where applicable
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Selection of the most suitable product format
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Design of a smooth, engaging student learning journey
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Outlining key points and core concepts for each lesson
What you'll
receive:
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A Google Sheet with a comprehensive product concept and program breakdown, including:
-
A presentation with in-depth audience analysis, detailed personas, and their JTBDs —a ready-made resource for your marketing team.
- Point A and Point B
- product offer
- learning objectives
- program and content structure
- intermediate and final outcomes
- guidelines for assignments and homework
- key product features and delivery
format
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A Miro board mapping the full student learning journey — stages, learning activities, and potential friction points at each step.
03.
Product Development
End-to-end production for educational products — design, filming, post-production, and platform deployment.
details:
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Visual concept creation for the product
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Naming and tone of voice development
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Organization of lesson recordings and live streams
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Educational content preparation (case studies, research, fact-checking, presentation design)
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Creation of supplementary materials (instructions, templates, guides, outlines, workbooks, etc.)
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Sourcing, briefing, and managing the production team (designers, copywriters, technical specialists)
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Uploading and publishing all materials on the learning platform
What you'll
receive:
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A brand identity presentation covering logo, typography, visual elements, and touchpoint design.
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A TOV and brand language guide with ready-to-use phrases for your website, channel, or course.
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Fully produced learning materials — filmed, edited, and animated: video lessons, tutorials, interviews, and more.
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A customized personal account on your chosen learning platform.
04.
Product Support
Ongoing methodological support throughout the entire learning cycle.
details:
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Sourcing additional experts and guest speakers as needed
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Preparing methodological guidelines for experts
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Building a structured feedback collection system
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Developing performance standards and KPIs for course coordinators
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Assisting with learning environment setup (chats, channels, LMS)
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Creating assignments and assessments for effective knowledge evaluation
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Uploading and updating materials on the platform
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Analyzing student feedback and refining content accordingly
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Generating learning analytics reports (CSI, NPS, COR)
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Preparing actionable recommendations for the next cohort
What you'll
receive:
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Ongoing expert support on all product-related questions, with active collaboration alongside your project team.
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Content updates and refinements based on real student feedback.
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Guidelines and standards for curators and mentors.
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A metrics analysis presentation with a detailed improvement plan ready for the next cohort.
How to choose the right collaboration format?
Not sure where to start? Book a free 30-minute Zoom call — we'll get to know each other, talk through your goals, and find the format that works best for you.
Simply pick a time, fill out a short brief, and come with your questions. In half an hour, we'll have a clear picture of your needs and a concrete plan for the next steps.
Our case studies
From concept to finished course — we own the entire product creation process.
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about
creat'ed is an end-to-end educational product agency.
We work with independent experts, entrepreneurs, businesses, and government institutions — helping them develop educational products across a wide range of formats, including streaming courses, online training programs, educational simulators, hands-on tutorials, and more.
Our expertise spans product methodology development, content creation and packaging (copywriting, design, production), educational ecosystem design, and building environments where real learning happens.
Fields we've worked in: finance, management and leadership, marketing, entrepreneurship, business scaling, IT, artificial intelligence, coaching, personal development, and personal branding.
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Hi, I'm Yunna Bulatnikova, founder of creat'ed and the mind behind effective learning experiences.
A few things about me:
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17 years in education, 12 years building educational products, 7 years in online learning
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Cambridge Certificate in Adult Education
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Instructional Design Foundations and Applications — University of Illinois at Urbana-Champaign
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Former Head of Education at G×Bar; Instructional Designer at SUPERLUDI and Unit School of Business
superpower
sensing what clients need before they can articulate it — and bringing structure to the table.
I want to see more products in the online education market that are built on genuine quality and real outcomes — not just clever sales funnels.
That's what creat'ed is for: turning ideas into a solid methodology, and that methodology into a product that literally sells itself through student reviews.
Our
values
your ideas are ready to
become education.
faq
